Why Does My Small Business Need a Website?
You may be asking yourself, “Does my business really need a website?” Perhaps you are a brick-and-mortar shop that sees heavy foot traffic through word-of-mouth alone. Maybe you think your Facebook profile, Yelp listing or Google My Business page make up for a dedicated company website they don't and have you noticed most of the time you are on the same page with your competitors. If you don’t have a website, you’re giving up control of how potential customers see you to someone else.
To compete as a small business today, you’ve got to have a website. Websites function as a virtual front door to customers who research, comparison shop and often buy online. This is true whether you operate a contracting company, a lawn care service, a bakery, or a law firm
Word of mouth is still the best sales method we could have, but we cannot grow our companies with word of mouth alone, We need to let potential customers know we exist. A website is one of the most cost-effective ways to do that.
Your website is a place to tell customers your story, to give them a preview of what they’ll find when they obtain your services.
If a general contractor is searching for a sub he would like to know as much about the sub before he contacts them. Your website will tell him.
A dedicated website is the established online authority on your business. Without this virtual storefront, a customer searching for your company will see Google results pointing them to large directory sites like Yelp or any number of less-reputable local listing sites. They may find incorrect information about your company — and may even be convinced to do business with one of your local competitors.
A dedicated company website gives your company authority and control over how people experience your business online.
If you don’t have a website that means your business is invisible to a huge chunk of your potential audience.
Locally and globally, customers use their smartphones and computers to find products and services online.
At its core, a website is about showing potential customers what you know about your business, your products and services, and your customers. This is your area of expertise! Think of your website as the mirror image of all of the research, sweat, and experience you’ve gained from running your company.